retail as recess

mornin’ merry makers ⚽🏈⚾🏀🎾

when multiple readers text or email me about the same retailer, i listen! so many of you have been asking for a deep dive on dick's sporting goods that i just had to deliver.

i’ll admit that prior to researching this newsie i kinda forgot about them 🫥 

i blame this on living in urban centers child-free for the past decade & some change. but after my intensive studying, i can confirm two things:

1. dick’s sporting goods (dsg) is on 🔥 

2. i’ve got a total girlcrush on their ceo

looking for more proof?

dick’s stock is up a mind-blowing 900% over the past 5 years. that's 9x the s&p 500's performance! for context compared to the same time period, costco is up 200%, apple is up 200%, & walmart is up 100%.

dsg is officially in an exclusive partnership with the LA 28 olympics & team usa.

dsg recently became the sporting retailer of my alma mater, hook’em 🤘 

& dsg ads like this, this, & this are known to trigger tears or dancing.

so today we’re chatting all the ways they’re hitting it out of the park!

history hits

let me hit you with 5 quick facts that'll make you sound like a dick's expert at your next dinner party:

you’ve made it to the good part 😎