welcome to merry makery—your guide to the business of retail!

what’s merry makery?

merry makery started in 2022 as a quirky e-commerce shop for stationery & greeting cards.

spoiler: it flopped so i folded it (rip 🥺).

but hey, i got my first entrepreneurial failure under my belt & even made it onto a podcast with noah kagan!

that little venture sparked this newsletter, which started off promoting handwriting letters, then took a detour through friendship, personality tests, productivity tips, authenticity, & whatever else was on my mind.

i had a blast dating all these topics.
but it was time to settle down & return to my roots.

now, i focus on retail—though i never miss the chance to sprinkle in some self-help & sass.

fun fact: my first word was “sassy.” just ask my mom.

who the heck is MacK?

i’m a retail renegade who’s spent the past decade working behind the scenes at the headquarters of warby parker, apple, & classpass. i’ve seen what makes these brands tick.

now, i’m here to share those insider insights with you.

my corporate days were all about left-brained stuff—finance, strategy, analytics, operations. spreadsheets are still my love language.

but since flying solo, i’ve reconnected with my creative right brain.

so i’m currently obsessed with finding that sweet spot between the two. because the best strategies are a blend of science & art.

for those more interested in my personal story & personality types, read this.

what’s in it for you?

every monday am, i’ll deliver retail wisdom straight to your inbox—think behind-the-scenes stories, trend predictions, & brand breakdowns.

plus, expect a healthy dose of memes, stats, & lots of retail nostalgia.

let’s make merry!

i love hearing from readers, so don’t be shy—shoot me a message if you’ve got thoughts, questions, or just want to say hi.

if you’re looking to dive deeper, book a time.