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hey there holiday escapists!
whether you're reading this to avoid awkward family conversations or genuinely interested in retail during the most wonderful time of the year — i'm here for it!
after last week's deep dive into holiday windows (which y’all loved!), i got into the most fascinating chat with a nyc-based reader who shares my obsession with seasonal store displays. we noticed something interesting: santa's taking a backseat this year. sure, you can still snap pics with him at the mall, & his signature red hat appears here & there, but the jolly old fellow isn't the star of the show anymore.
what's trending instead?
christmas trees made of literally anything
but traditional pine.
retailers are getting wildly creative with their tree interpretations, so i spent way too much time cataloging the most creative ones i've spotted this season.
here are my favorites to be scrolled & sung to the tune of 12 days of christmas
🎶 on the 12th day of christmas, my true love gave to me 🎶
12 disco balls spinning
11 sneakers shining
10 books-a-stacking
9 legos building
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8 (recycled) bottles a-gleaming
7 yarn balls rolling
6 trunks a-glowing
5 SLAM BALLSSSS
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4 plantains planking
3 wicked windows
2 seahorses swimming
& a galeries lafayette floating tree!
santa’s no longer the headliner of the holiday decor scene.
instead, these inventive, brand-conscious trees are stealing the spotlight.
they're like the indie darling of the holiday retail world.
eclectic, a tad quirky, & widely beloved, even though they're just as tied to christmas as the big guy in red. proven by how many of my friends have hanukkah bushes 🙃
honestly this tree trends feel like a metaphor for how we’re all showing up this season:
unexpected
a little unconventional,
but still bringing the sparkle.
so whether it’s disco balls or recycled bottles, it’s a reminder that traditions (in retail & in life) can evolve, creativity wins, & a little whimsy goes a long way.
here’s to making merry, however that looks for you this year ❤️
MacK
p.s. spotted any festive store displays or trees near you? maybe even in your own home? send them my way — my dms are always open for seasonal magic.
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