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the strategy-confused founders,
& the forever curious shoppers.
helping you sharpen your retail instincts, spot smarter opportunities,
& scale with sanity, one merry little insight at a time.
stores made simple ✨
stores made simple ✨
stores made simple ✨
stores made simple ✨
stores made simple ✨
stores made simple ✨
stores made simple ✨
stores made simple ✨
stores made simple ✨
stores made simple ✨
stores made simple ✨
stores made simple ✨
stores made simple ✨
stores made simple ✨
stores made simple ✨
stores made simple ✨
i left my dream job at warby parker 3 years ago with a question that wouldn't let me go: why is it so hard to find real, practical advice about scaling retail stores?
i'd spent 10 years at apple & warby parker (20→200 stores!) learning what actually works. but the best strategies were scattered across overpriced consultants, outdated books, and hard-won experience.
so i decided to change that.
now i obsessively i track retail’s best moves, consult with rising retailers, & share everything i learn. bc retail is my roman empire (not roman ruins 🙄).
💎 read the most popular letters
🧱 learn from brand deep dives
🏆 track the newest store openings
🎨 spot the latest retail trends
